Doing a “Best Of” list about your own work forces you to slow down.
You look back at the year, the highlights, the photos, the recommendations, the articles, and you ask a simple question: what actually landed? Not what got the most clicks. Not what went viral. But what stuck.
The pieces that rose to the top for me usually have one thing in common. They’re the ones where something connected inside me while I wrote. An idea shifted. A belief got challenged. My perspective changed. Sometimes it was a single line. Sometimes it was a moment I couldn’t stop thinking about days later. Other times, it was something that immediately made me look at my own life and say, “Yeah, I need more of that,” or “I need to stop doing this.”
I’ve learned that the real value isn’t in trying to capture everything. It’s in pulling one or two ideas that actually matter and carrying them forward. Something you can use. Something that makes you a little sharper, a little more intentional, a little more grounded.
When I went back through everything I published this year, these twelve columns stood out because they held up. They still feel relevant and worth your time. They weren’t written to chase trends or feed an algorithm. They were written to start better conversations and ask better questions about how we live, work, lead, and show up in midlife.
That’s why these made the cut:
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Why You Need a Big, Bold Misogi Every Year
This past weekend, I flew to Sedona to participate in the XPT / GORUCK marathon at Cathedral Rock. Twenty-six miles with a 20-pound ruck on your back the entire time. Joined by 30 remarkable individuals, this was my Misogi for the year… Continued
Return on Life vs Return on Investment
Here’s what you figure out in midlife: You stop the hustle and grind, and you get strategic and tactical. You start thinking more about return on life, not just return on investment, and a lot less about cost and expenses. Of course, I’m not just talking about money… Continued
Why So Many Successful, Wealthy Men Are Unhappy
I have a term for rich men over 40 who are unhappy. I call them 3M guys: Miserable Midlife Millionaires. And I know a lot of them.
Now, the miserable part isn’t exclusive to the millionaires. But statistically speaking… Continued
You’re Not Rich Enough to Quit
Guys love to talk about leaving their job, finding clarity, and following their passion. But nobody’s talking about the reality for most midlife men (especially a lot of the men that I coach): Staying put… Continued
Why Is It Always the Guy’s Fault?
When middle aged couples get divorced. Here’s the narrative. Every time.
He’s having his midlife crisis.
He bought the sports car… Continued
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You’re Not Having Enough Fun (And It’s Your Fault)
Here’s the truth: fun doesn’t schedule itself. If you are not intentional about it, it doesn’t happen. I learned this the hard way. These days, I treat fun the same way I treat fitness, finances, family or any of the other 6Fs. It gets the same level of planning and priority… Continued
Full Heart, Empty Nest: A Dad’s Final Thoughts Before Both Boys Are In College
This week, all four of us are together. I set the dinner table for four for the first time in far too long. We wanted one week together before taking my son Harper to LA for his freshman year and my oldest son, Auden, back to Boulder for his senior year… Continued
Why Sacha Baron Cohen’s Midlife Transformation Should Be Celebrated, Not Criticized
I saw this article on Sacha Baron Cohen, Borat for those of you who may not be familiar. It was about him getting fit in his 50s. Now he’s everywhere, on the cover of Men’s Fitness, and other health publications, showcasing his shocking transformation… Continued
Why Testosterone Isn’t Taboo Anymore. It’s Necessary.
I read an article in the New York Post this weekend about Josh Duhamel and his so-called “taboo” method for staying youthful and virile. He talks openly about testosterone. About getting older. About wanting to feel good, look good, and perform at his best as a man in midlife… Continued
Work Forever: The Lie That’s Breaking Men
A few days ago, I read a piece by Michael Clinton about how more people want to work longer—ditching retirement, staying professionally active into their 70s and beyond.
Now, I’ve got nothing but respect… Continued
I Don’t Want to Cheat or Leave. I Want Sex with My Wife.
When he first called, it was about coaching. He wanted to optimize. Dial it all in—fitness, focus, discipline, the next phase of life. Standard stuff for men in their 50s. But ten minutes in, we were talking about sex. Or the lack of it… Continued
Andropause: The #1 Word Midlife Men Need to Know in 2025
Let me tell you something that blew my mind recently. At 52, after decades of obsessing over health and fitness, working with top doctors, trainers, and nutritionists, I just learned there’s a name for what I’ve been experiencing: Andropause… Continued
10 Non-Negotiables for Every Man Over 40
Let’s call it like it is: Midlife is not halftime. It’s your life’s wheelhouse. Your legacy era. The time to lock in on what matters and double down on what works. Here’s the checklist every man should be following to look, feel, and perform at his best. FYI, this is my EXACT list… Continued
In Health,
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Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach.
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