Greg here! Welcome to The Middle, the mid-week newsletter where I share real stories and recommendations directly from me to you.
Presented By:
The One Rule Every Successful Man Must Remember
By Greg Scheinman
When I first had the idea for Midlife Male, I was a partner in a large insurance firm. I wasn’t intentionally trying to build a community, change the way men saw middle age, or even become an author, coach, speaker and definitely not an influencer. I was just sitting at my desk, 47-years-old and wrote this down on my phone to answer the question: What is the Midlife Male?
That was the extent of my “grand plan”.
Yet, here we are four years after we sold our firm and I went “all in” on this (mid)life.
I started a podcast and wrote a book. The book led to speaking. The speaking led to coaching, the coaching led to being asked to do workshops and facilitate at events. Then brands started asking if I’d create “UGC” for them (User Generated Content) and they’d pay me for it.
I kept doing the podcast every week and writing what went from a blog to a newsletter to an official, full blown weekly digital magazine.
And what’s hard? Keeping the main thing, the main thing.
And I'll be honest, I didn’t know what that was for a while. It got confusing. I got distracted. What’s easy is saying ‘yes’ to all the shit you thought you wanted. To be invited to the things you thought would be “a good time”.
None of these things I was doing and being asked to do are wrong, and you don’t know if they’re right or wrong for you until you try them. I love speaking. I don’t love traveling, hotel rooms, airports and being on the road, so the thought of growing that business became a “no” for me.
I love having conversations and interviewing amazing people. I don’t love editing, ad reads, scheduling, and promoting, so I stopped the podcast, but kept having the conversations.
I can't stand the UGC, opportunist brands, and false messaging and I never want to be told to use the term “gamechanger” by a twenty something content manager.
I love writing. Real writing. Not AI.
Writing my columns for our Sunday newsletter and this Wednesday Middle is my favorite thing to do each week.
What I've learned is that, that’s the main thing. And when you know your main thing, and keep your main thing, the main thing, everything else falls into place from there.
Case in point, there are now over 21,000 Midlife Male readers who comment, engage, share, like, and are comfortable disagreeing with us on certain things every issue. You are thoughtful and respectful and have made it a joy to bring my work here, more than I ever imagined.
I’m proud of what we’re building with Midlife Male, both our internal team and our readers as well. None of this would be possible without all of you.
Some of you subscribed this morning. Some have been here from day one, when I literally blasted everyone in my outlook ‘contacts list’ with an email.
While we’re building something amazing and long-lasting here at MLM, I want to personally tip my cap to all of you who read, share, discuss, challenge, and help me bring ideas to life. You make me a better writer, and, more importantly, a better husband, father, provider and man.
You motivate me and help me to live my message every day.
So this is the main thing for me. Right here. And I’m committed to keeping the main thing the main thing.
NOTE: This issue was inspired by one of my favorite writers, Brad Stuhlberg, who addressed his readership this week in much the same way. He summed up how he felt to his readers and it reminded me to do the same.
Thank you.
In health,
Greg
PS: If you’re struggling with keeping your main thing, the main thing or don’t know what your main thing is anymore, or not to get too deep, but if you’re at that age and stage of life where you’re ready to change your main thing and you’re not sure exactly how to go about it, email me.
We can set up a time to talk. I work with a select few guys 1:1 on this stuff and have helped 100s of guys over the past few years and perhaps we’re a good fit for each other. Book your call here
Midlife Male
52. Husband. Father. Entrepreneur. Coach. Student of the game.
Still walking the walk.
Midlife Lately:
Here’s a confession: I’m late to the game on taking care of my skin and I’ve got all the issues: sun damage, wrinkles, oily skin, then dry skin, combination skin, everything. And to top it off, I'm bald. So I've got a lot of skin to cover and don’t want sun spots all over my head.
And let’s not forget about our necks. You’ve seen the guys with a sagging, wrinkly neck. I don’t want any of that, either.
Recently, I was introduced to Jennifer Speiser at Precision by Nick Sansone, who was on our cover a couple of months back. I’d asked Nick about his skin, because, quite frankly, it looked a lot better than mine (I’ve gotten over the fear of asking guys these types of questions).
He said “talk to Jennifer”. So I did. She put together a personalized package for me and a series of skin options to try.
It’s been the best investment I've made for my appearance in a long time. At 52, I finally have a skincare “regimen”. I’m using their facial foam soap, renew eye cream, serum, moisturizer and sunblock. My skin has never looked better and clearer. High quality, great results.
Check out the entire line HERE and use code MIDLIFEMALE10 to save 10%.
P.S. Become an MLM Live Founding Member
Last week I interviewed Mike Lazerow who sold Buddy Media to Salesforce for $725M, founded Golf.com, and just dropped the NYT bestseller Shoveling Shit with his wife Kass.
And guess what? You could’ve been there.
That’s what MLM Live is all about. Every time I sit down for an interview, you’re invited in, not just to listen, but to participate. Ask questions. Engage. Learn.
These conversations have changed my life in midlife. They’re raw, real, and rooted in the 6 F’s. No fluff. No promo tour repetition. Just high-level guys talking about what works and what doesn’t.
We go narrow and deep. We go shallow and wide. We talk money and marriage, sunglasses and supplements, leadership and longevity. It’s irreverent. It’s insightful. It’s real talk for grown men figuring it out.
Want in?
