Midlife Is Messy… And The Sweet Spot
Midlife is misunderstood. It’s treated like a crisis instead of a chance. Because it’s one of the greater opportunities in life. Instead of consuming, comparing, and conforming, it’s a time to commit to purpose, process, and progress — and that’s when you experience the biggest payoffs.
“Midlife Male is about having the real conversations you think in your head and discuss with your closest friends but rarely see discussed in public.”
Greg Scheinman
Founder & CEO
A note from the Founder
I have been at the top of my game and on the brink of stalling out many times throughout my life — sometimes both at the same time.
From seeing my father pass away at age 47 with unfulfilled dreams to watching my brother from behind bars, to surviving Harvey Weinstein and going on to produce two successful movies. I went from selling DVDs out of the trunk of my car to selling my business to former Disney CEO Michael Eisner, only to end up at rock bottom again, personally and professionally.
Having worked through alcoholism, depression, anxiety, and self-destructive behavior to regain my health and become a top athlete competing in some of the world’s most challenging events, along with becoming a partner in a large risk management firm and experiencing my second seven-figure exit.
Now, I get to live my message every day as the Founder & Face of Midlife Male, the premier lifestyle brand for Middle Aged Men.
Greg Scheinman
Founder & CEO
The 5 Rules: The Virtues of Midlife Male
- Knowing what’s important is what’s most important
- If you don’t know where you’re going, you’ll never get there
- Aggregate, curate, eliminate
- Show me your calendar, I’ll show you your priorities
- Grace, gratitude, and latitude
The Midlife Male No-Bullshit Guide
The Midlife Male Guide is your pathway to a longer, happier, healthier and wealthier life. Transform your life and start today!
“The 6F’s”…Principles of Midlife Male
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Family
It always comes first. Prioritize love and connection and everything else will follow.
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Fitness
It’s not about being jacked or winning competitions; it’s about having the physical and mental health to maximize your life.
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Finance
Wealth is having enough money to do the things you love for the ones you love, for as long as you can.
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Food
Socially and spiritually, breaking bread fuels your adventures in body, mind, and soul.
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Fashion
You enhance confidence and presence when you perceive yourself the way you want to be perceived by others.
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Fun
Without fun, we’re done. What’s the point of any of this if we’re not having any fun?
The Inner Circle
Redefining and reframing your life starts when you are surrounded by others like you — and those who have been in your shoes and taken the path you seek.
Something transformative happens when you’re surrounded by people you respect who have different perspectives and experiences. You start to see the world with a clarity that helps you commit, connect, and collaborate in ways that feel right.
That’s the Inner Circle.
Want a seat at the table?
Midlife is not about reinventing yourself — it’s about releasing yourself.
When you’re around people who could be anywhere and do anything but choose to be at this table — that’s when you know you’re in the right room.
If you want to see what you’ve been missing, click below to learn more.
