The Wall Street Journal published a feature this week that had every man who ever thought of working in a trade think twice about leaving their comfy cubicle or corner office to start and run a plumbing, HVAC, or landscaping company.

There’s something primal about the appeal of these jobs for many white collar workers. If you could get out of the office, away from screens, work with your hands and make millions, who wouldn’t want to do that?

Of course, it’s not that easy, but this article shines a spotlight on how it’s being done.