There’s something deeply inspiring about men who don’t just talk about reinvention—but actually live it.

Brad Fryer is one of those men.

I met Brad through the Men’s Health & Fitness competition—both of us putting ourselves out there in our 50s and 60s not because we’re chasing likes or abs, but because we believe in showing what’s possible. Not just for us—but for our kids, our partners, our peers, and every guy out there trying to figure out what the hell this phase of life is really supposed to look like.

Brad just turned 60. Or, as he likes to say—triple 20. And he’s not winding down—he’s gearing up. He’s in the best shape of his life, physically, mentally, and emotionally. He’s just launched a new company. He’s newly married to an incredible woman who’s added a beautiful 5-year-old to his life. And he’s packing up and relocating to Tucson for lifestyle, family, and the freedom to write this next chapter on his own terms.

But what really makes Brad’s story stick with me isn’t just what he’s doing now. It’s what he’s been through.

He’s spent his career in the world of institutional finance, raising capital for some of the biggest names in the business—Blackstone included. But behind the professional resume is a man who faced something no husband or father ever wants to: losing his wife to breast cancer while raising four daughters under the age of ten—on his own.

That kind of grief either breaks you, or it builds you.

In Brad’s case—it forged him. He raised those four girls solo. They’re now strong, capable women in their 20s and 30s. He built a successful career. Stayed in shape. Did the work—personally and professionally.

And now, at 60, he’s got more clarity, more energy, and more purpose than most guys half his age.

What I love about Brad—and why I wanted to share his story with you—is that he’s not out here pretending to have all the answers. He’s asking the right questions. He’s making the pivots. He’s combining decades of finance experience with a growing passion for health, wellness, and longevity—currently negotiating to acquire a compounding pharmacy that aligns with exactly that.

He’s living proof that midlife is not a crisis. It’s an opportunity.

In our conversation, we talk about legacy, love, loss, entrepreneurship, fatherhood, fitness, and what it really means to own your evolution.

Brad Fryer may have just turned 60, but in every way that matters—he’s just getting started.

How I See It w/ Brad Fryer

On Personal Growth

“One of my life lessons as I’ve gotten older is realizing there’s always someone better, faster, stronger. We’re all an N of one—we can’t compare ourselves.”

On Decision-Making

“My wife’s favorite quote is, ‘You don’t have to make the right decision, just make the decision right.’”

On Consistency

“It’s consistency—showing up every day, being purposeful.”

On Proactive Living

“The big change was going proactive: ‘What do I want the outcome to be? What do I start today?’”

On Health and Longevity

“When I work out, it’s for longevity—being there for my family, my new wife, my daughters, my extended family. Body composition’s second; longevity’s first.”

On Reverse Engineering Goals

At 59, I asked, ‘What do I want to look like at 60?’ I pictured it, then backed into it: hired a trainer, ate cleaner, slept more.”

On Redefining Age

“I call myself triple 20, not 60. At 80, I’ll be double 40—redefining it.”

On Mortality and Purpose

“Hitting 60 brought memento mori—remember you’ll die. I have a calendar; each week, I color a square—gone. Seeing how many are left gives urgency.”

On Balanced Living

“You need seasons—grace, not harshness. Post-shoot, it’s home base—I don’t let myself drift too far.”

On Preparation

“We don’t have to get ready if we stay prepared.”

On Family and Leadership

“Moving her in, I hauled boxes up six flights, back and forth, no stopping. That night, she said, ‘Dad, thank you. I saw other dads stopping halfway, out of shape, but you kept going without thinking.’”

On Self-Reliance

“Put your pride aside. You’re a guy with an ego—ask a question. You don’t know everything, I don’t either.”On Aligning Passion and Career

“Finance pays bills, but isn’t my passion—it doesn’t feed my soul. Buying a compound pharmacy lets me transition out of finance later, debt-free, launching health products.”

On Daily Discipline

“Get up at 5, invest in yourself first: workout, read (The Daily Stoic—stoicism’s big for me), daily devotions. Hydrate, supplements, gym, stoic reading, prayer—I’m bulletproof.”

On Continuous Improvement

“I love Kaizen—Japanese for small improvements daily, weekly, monthly, yearly. I’m software—Brad 6.0 now, 6.1 next year.”

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midlifemale
Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach
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