I have one goal in life:

To be happy.

Sounds simple. It’s not. Trust me.

Happiness might be the hardest goal there is – because to be truly happy, I have to be:

  • Healthy
  • Wealthy (not just financially, but emotionally, mentally, physically)
  • A good husband
  • A good father
  • A good provider
  • A good man

I have to laugh. Have fun. Stay curious. Stay creative.

And none of that happens by accident; none of it is easy. There are so many distractions thrown at us from the minute we wake up and check our phones (big mistake) that our days are almost a full-on defense of trying to stay happy from the second our eyes open. So here’s an uncomfortable truth:

You Don’t Just Choose Happiness—You Build It

You don’t stumble into joy.

You don’t just “decide” to be happy.

You become happy—through effort, intention, and action, every single day.

You can’t just “be happy.” (I’ve tried…)
You have to earn happy.

And that’s the part no one talks about.

We love slogans like:

  • “Just be yourself.”
  • “Do what you love.”
  • “Choose joy.”

But that’s all bullshit. You know it. I know it.

Happiness isn’t a switch you flip.

It’s a system you build.

A plan you execute.

A standard you live by.

Happiness is a byproduct of doing the work—in every area that matters:

  • Get your ass to the gym
  • Eat real food
  • Put down the booze
  • Sleep well
  • Show up for your spouse
  • Be present with your kids
  • Handle your money
  • Lead by example

Happiness is building a life you’re proud of—not just one that looks good from the outside.

Is It Hard?

Yes. 

Is It Worth It? 

Absolutely.

Because when you put in the work… When you earn the happiness…

It sticks and it’s real.

Now Ask Yourself This Important Question:

If happiness feels out of reach right now, am I really doing what it takes to get there?

This is Midlife Male. We don’t sugarcoat. We don’t wait around. 

We work for the life we want.

And that’s what makes us happy.

In Health,

— Greg

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Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach
Follow me on LinkedIn, and Instagram

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