The Truth About Maximizing Midlife And
Getting Back What Matters Most
The Truth About Maximizing Midlife And
Getting Back What Matters Most
Mentally. I had transitioned out of my job years before I ever actually left the firm.
I saw and felt signs of my life slowly slipping away.
My energy was sapped, my stress and anxiety increased by the day, and my identity was getting lost in this business and job that I never really saw as a career and not being authentically tied to who I was.
No matter how hard I worked to combine personal passion with professional expertise it was met with this resistance that I just couldn’t determine or decipher how to overcome.
Trying to create authenticity where authenticity doesn’t exist is exhausting.
For a very long time, this was the means that justified the ends.
I was making great money. I had equity in this firm. I had a wife, kids, private school, cars, mortgage all to take care of and I couldn’t just walk from that sense of security my job offered. But I was walking away in my soul. I was literally killing time and I didn’t like myself very much for the position that I had put myself in, even though from the outside looking in, it was a very envious and admirable position.
The money
The status
The connections
I knew I had to design a path to either transition out of this or use it to fulfill my passions elsewhere.
I saw three paths:
- Get out now
- Make a plan to transition out over time
- Stay in and leverage it for all its worth…
Please hear me loud and clear…
I’m not the guy that’s gonna tell you to quit your job to pursue your passion.
However, I am the guy that’s going to tell you that life is NOT just about your job or business.
It’s about owning your identity, situation, and quality of life. And most importantly it’s about taking back some of the shit that matters most.
Mentally. I had transitioned out of my job years before I ever actually left the firm.
I saw and felt signs of my life slowly slipping away.
My energy was sapped, my stress and anxiety increased by the day, and my identity was getting lost in this business and job that I never really saw as a career and not being authentically tied to who I was.
No matter how hard I worked to combine personal passion with professional expertise it was met with this resistance that I just couldn’t determine or decipher how to overcome.
Trying to create authenticity where authenticity doesn’t exist is exhausting.
For a very long time, this was the means that justified the ends.
I was making great money. I had equity in this firm. I had a wife, kids, private school, cars, mortgage all to take care of and I couldn’t just walk from that sense of security my job offered. But I was walking away in my soul. I was literally killing time and I didn’t like myself very much for the position that I had put myself in, even though from the outside looking in, it was a very envious and admirable position.
The money
The status
The connections
I knew I had to design a path to either transition out of this or use it to fulfill my passions elsewhere.
I saw three paths:
- Get out now
- Make a plan to transition out over time
- Stay in and leverage it for all its worth…
Please hear me loud and clear…
I’m not the guy that’s gonna tell you to quit your job to pursue your passion.
However, I am the guy that’s going to tell you that life is NOT just about your job or business.
It’s about owning your identity, situation, and quality of life. And most importantly it’s about taking back some of the shit that matters most.
Hi, I’m greg scheinman
I help guys prepare for, avoid and beat the proverbial midlife crisis.
When I was in my 20’s I was Harvey Weinstein’s Executive Assistant. I told him to f-off 20 years before the #MeToo movement and still went on to produce two successful films.
In my 30’s I built an award winning sports DVD business for children that held licenses with the NBA, NCAA, MLB and NASCAR and produced over 50 titles. It was called Team Baby Entertainment. Former Disney Chairman Michael Eisner acquired that business.
I’m fortunate to have been featured in The New York Times, the Los Angeles Times, Adweek, the New York Post, The Wall Street Journal, ESPN, The Big Idea with Donnie Deutsch, and Variety. I was the former host of PBS’s Profiles of Innovation, a broadcast program that dug deep with accomplished entrepreneurs.
For almost 15 years I was a partner at a large risk management and insurance agency; which was acquired at the end of 2020 and led me to where I am today.
I’ve had my fair share of challenges too.
I lost my father in my teens, experienced the imprisonment of my brother, I’ve struggled with weight, alcohol, hair loss, body image (warning: today I rarely wear a shirt when I work out), anxiety, and self-confidence.
The fact is that we ALL have experiences and choices that shape our lives. The wisdom gained gives us the option of being a victim OR using our experiences to learn, share, and become better people.
The Problem Most Men Face
Most men are solving for the wrong thing.
I see so many men that are not present. They’re missing the important moments. They’re “at” the little league game but they’re in their suits, on their phones, pacing 10-20 feet from the field…
Most of the time they’re not in great shape and prioritize work over family, health, and experiences.
They’re chasing “things” and the expectations of others.
They don’t understand that time is the one thing we can’t make more of.
My dad was gone at 47…It can happen to anyone at any time.
They get on this path and they lose who they were and instead become complacent, conform to the group mentality and lose the courage to set boundaries, priorities, personal goals, and be themselves.
They prioritize corporate culture over personal culture.
And for what?
A company that would replace them in a minute.
That would remove them from their culture the moment they stop producing, rock the boat or something happens to them.
The “culture” they should be consumed with is the one within themselves and their families.
Can you relate?
Most men are solving for the wrong thing.
I see so many men that are not present. They’re missing the important moments. They’re “at” the little league game but they’re in their suits, on their phones, pacing 10-20 feet from the field…
Most of the time they’re not in great shape and prioritize work over family, health, and experiences.
They’re chasing “things” and the expectations of others.
They don’t understand that time is the one thing we can’t make more of.
My dad was gone at 47…It can happen to anyone at any time.
They get on this path and they lose who they were and instead become complacent, conform to the group mentality and lose the courage to set boundaries, priorities, personal goals, and be themselves.
They prioritize corporate culture over personal culture.
And for what?
A company that would replace them in a minute.
That would remove them from their culture the moment they stop producing, rock the boat or something happens to them.
The “culture” they should be consumed with is the one within themselves and their families.
Can you relate?
Introducing The Maximized Man
The 8-week guided group coaching experience to support you in maximizing middle age and getting back what matters most
Whether you’re a CEO of a company, an entrepreneur, or someone who works a 9-5 and has big dreams, you probably have not been taught how to get the most out of life…and that’s why I’m here.
My Coaching Philosophy
Through the 6F’s Model I’ve developed I help you design the life you want by looking at these key areas and turning those Fs into As.
My methodology regarding work and life is simple:
Turning the F’s – Family, Fitness, Finance, Food, Fashion & Fun into A’s to live the life you want
week 1- Family
Always comes First. Love over all. If you’re still yet to have children, this is more than just your family. This is how you relate with and express love with those who are closest to you. In Week 1 you’ll take a deep look into how you show up in your family unit and design exactly what you want that to look like.
week 2 - Fitness
Without your health and fitness—physical and mental—you can’t do the things you love with the ones you love. Most men get so focused on their careers and other obligations and let their health and fitness suffer. No matter where you are in your journey this will help you see what’s getting in your way, how to set goals in this area or life, and what to do to get started.
week 3 - Finance
Finances… Scary shit for a lot of men in middle age. Do I have enough? Will I have enough? Do I have time to earn more? Am I stuck in a job/career where I’m maxed out? Can I afford to make a change? Am I spending to much? Trying too hard to keep up? This week will help you start answering those questions and support you in creating a clear vision for the future.
week 4 - Food
For experiencing sustenance, socializing, and flavors, breaking bread is fuel for your adventures in body, mind, and soul. This week you’ll uncover what habits you currently have that are holding you back and contributing to low energy or those extra pounds around the waistline and what to do about it.
week 5 - Fashion
You enhance confidence and presence when you step into your style and express yourself. Part of developing confidence is having a personal style that is unique to you and gives you that edge you’ve been looking for. This week we’ll look at some practical ways to leverage the power of fashion to call upon more confidence and discover your personal style.
week 6 - Fun
Without fun, we’re done. What’s the point of any of this if we’re not having any fun? This week you’ll take a close look at what aspects of your life are actually enjoyable. You don’t need to love every area of your life, we all have the necessary evils. But if you’re not making time for fun that has a direct impact on how you show up for your goals in life.
week 7 - The Power of Playing Offense
Curated over a 15-year journey of leading and coaching business teams in the NFL and NBA, Paul Epstein will share the top insights from his bestselling playbook for personal and team transformation. You will learn the keys to leading self, leading others, and leading impact with an emphasis on practical and tactical ways to apply the playbook on Monday morning.
week 8 - Living and Leading ON PURPOSE
As Paul Epstein writes his 2nd book, ON PURPOSE, be one of the 1st to learn his methodology to align your head, heart and hands in order to build the life you want. This experience will start with Why (including a personal Why discovery assessment) and the daily application if it, where purpose shifts from a distant North Star to a 365 way of life.
Week 1 – FAMILY
Always comes First. Love over all. If you’re still yet to have children, this is more than just your family. This is how you relate with and express love with those who are closest to you. In Week 1 you’ll take a deep look into how you show up in your family unit and design exactly what you want that to look like.
Week 2 – Fitness
Without your health and fitness—physical and mental—you can’t do the things you love with the ones you love. Most men get so focused on their careers and other obligations and let their health and fitness suffer. No matter where you are in your journey this will help you see what’s getting in your way, how to set goals in this area or life, and what to do to get started.
Week 3 – Finance
Finances… Scary shit for a lot of men in middle age. Do I have enough? Will I have enough? Do I have time to earn more? Am I stuck in a job/career where I’m maxed out? Can I afford to make a change? Am I spending to much? Trying too hard to keep up? This week will help you start answering those questions and support you in creating a clear vision for the future.
Week 4 – Food
For experiencing sustenance, socializing, and flavors, breaking bread is fuel for your adventures in body, mind, and soul. This week you’ll uncover what habits you currently have that are holding you back and contributing to low energy or those extra pounds around the waistline and what to do about it.
Week 5 – Fashion
You enhance confidence and presence when you step into your style and express yourself. Part of developing confidence is having a personal style that is unique to you and gives you that edge you’ve been looking for. This week we’ll look at some practical ways to leverage the power of fashion to call upon more confidence and discover your personal style.
Week 6 – Fun
Without fun, we’re done. What’s the point of any of this if we’re not having any fun? This week you’ll take a close look at what aspects of your life are actually enjoyable. You don’t need to love every area of your life, we all have the necessary evils. But if you’re not making time for fun that has a direct impact on how you show up for your goals in life.
Week 7 – The Power of Playing Offense
Curated over a 15-year journey of leading and coaching business teams in the NFL and NBA, Paul Epstein will share the top insights from his bestselling playbook for personal and team transformation. You will learn the keys to leading self, leading others, and leading impact with an emphasis on practical and tactical ways to apply the playbook on Monday morning.
Week 8 – Living and Leading ON PURPOSE
As Paul Epstein writes his 2nd book, ON PURPOSE, be one of the 1st to learn his methodology to align your head, heart and hands in order to build the life you want. This experience will start with Why (including a personal Why discovery assessment) and the daily application if it, where purpose shifts from a distant North Star to a 365 way of life.
What others have to say
How IT WORKS
8-Week
GROUP Coaching
- 8 Weeks
- LIVE video sessions each week
- LIVE Coaching and Q and A
- Weekly assignments and integration
- Personal Why Discover Assessment
- 6Fs Assessment
- Lifetime access to call recordings
- Telegram Group for support and community during the 8 weeks
Through the 6Fs assessment, you’ll discover which areas you’re crushing it in and what needs work. Each week we’ll unpack what it takes to be successful in each area and then I’ll open it up for live coaching so you can get your questions answered and dive deeper into how to design a life that lights you up.
LIVE Group Calls: April 13, 2022 – June 1, 2022
When: Weekly on Wednesdays
First and last week 90 minutes – all others 60 minutes
Ready to Get Started?
Just $997
This is for you if…
- NYou’re unhappy and you know something has to change.
- NYou’re just going through the motions… complacent, conforming, over stressed, overworked, under rested, under satisfied.
- NYou’re not the man you thought you’d be and that you want to be and your health, happiness, fun, confidence and quality of life is taking a hit because of it.
- NYou want to get back some of the things you’ve lost.
- NYou’ve realized you’re working for a company that really doesn’t care about you, OR that you’ve created a business that really doesn’t fill your tank.
- NYou need help navigating and maximizing life and “retirement” and flipping the script on the outdated model or unconscious agreement of midlife and the concept of the mid-life crisis.
- NYou’re unhappy and you know something has to change.
- NYou’re just going through the motions… complacent, conforming, over stressed, overworked, under rested, under satisfied.
- NYou’re not the man you thought you’d be and that you want to be and your health, happiness, fun, confidence and quality of life is taking a hit because of it.
- NYou want to get back some of the things you’ve lost.
- NYou’ve realized you’re working for a company that really doesn’t care about you, OR that you’ve created a business that really doesn’t fill your tank.
- NYou need help navigating and maximizing life and “retirement” and flipping the script on the outdated model or unconscious agreement of midlife and the concept of the mid-life crisis.
you may even ask yourself these questions…
Do I quit?
Do I stay?
Do I approach my career differently?
What’s the responsible thing to do?
Personally, professionally, financially?
If I don’t make a move will I ever?
Will I have regrets?
If Any of This Sounds Like You,
This Program is for you?
Just $997
The Midlife Male Mantra is based off of my 6 F’s “Philosophy”. Family, Fitness, Finance, Food, Fashion, Fun. These things bring an emotionally and authentically fulfilled life.
Praises for greg
Meet Your Instructors
Greg Scheinman
Greg is the creator of The Midlife Male™, a weekly newsletter and podcast designed to help men navigate and maximize middle age to achieve a better quality of life. One of the top-rated ‘midlife’ podcasts, it has featured CEOs, athletes, authors, chefs, coaches, entrepreneurs, celebrities and high performers. At The Midlife MaleTM, Greg leans on his past experiences to guide compelling discussions and lead engaging conversations in what he calls ‘the 6 Fs’: Family, Fitness, Finance, Food, Fashion and Fun.
- N25+ years as Entrepreneur, CEO & Executive
- NTwo Successful Exits - Team Baby Entertainment - Acquired by Michael Eisner, INSGROUP acquired by Baldwin Risk Partners (NASDAQ: BRP)
- NMarried for 20+ years
- NFather for 18+ years
- NISSA & CrossFit Certified Coach
- ND10 Decathlon 2x Winner - Over 40
- NHyrox US Championship - 3rd place - Over 40
- NInvestor - DIsh Society, LMNT, HURON, Mascot Books
- NAuthor - Maximizing Middle Age (Coming 2022)
Special Guest
Paul Epstein
Paul Epstein has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He’s also opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy—where he became known as the “Why Coach”.
To amplify this impact, Paul has since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.
As a global keynote speaker, #1 bestselling author of “The Power of Playing Offense”, and host of the “Playmakers: ON PURPOSE” podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential. When he’s not on stage, he’s putting his insights to daily practice, serving as Chief Impact Officer for PurposePoint (host of the world’s largest Purpose Summit) and Chief Purpose Advisor for the Why Institute (the world’s fastest way to discover your purpose)—on a mission to inspire leaders and lives to meet the unique challenges of our era.