Midlife Male: For Midlife Men, By Midlife Men:
Midlife Male is the premiere digital publication and lifestyle brand for men 40+ looking to maximize midlife. With over 35,000 weekly readers, the flagship newsletter is delivered every Sunday and includes high-value original columns, exclusive conversations, and the very best curated recommendations across all our 6Fs (family, fitness, finance, fashion, food, and fun).
The Fastest-Growing Media Brand for Men 40-65:
Midlife Male launched in the spring of 2024 with a simple mission: help men over 40 maximize their lives across each of our signature 6Fs: family, fitness, finance, fashion, food and fun.
Just over a year later, the community has grown to more than 35,000 engaged readers with an audience built entirely through organic growth, referrals, and genuine connection.
Audience Growth:
We are approaching 40,000+ subscribers and expanding rapidly, adding around 100 new subscribers per day, making it the fastest-growing 40+ men’s lifestyle newsletter in the United States.
Over 1.7 million emails have been sent this year across regular issues, premium features, and event campaigns.
Engagement:
Subscriber engagement consistently exceeds industry benchmarks.
Average open rate: 53%+ (vs. industry average of 30–40%)
Core segment (11–16k readers): 85–88% open rate
Click-through rate: 6% overall; 9–10% on primary issues
Clicks per issue: 900–1,500
Each issue averages 15,000+ opens and delivers meaningful, measurable response for partners.
Audience Profile:
The Midlife Male readership represents a high-value, influential demographic.
Men ages 40–65
Average personal income: $250,000+
Occupations: CEOs, founders, executives, doctors, lawyers, authors, investors
Mindset: Motivated, brand-loyal, and actively investing in health, performance, and personal growth
Multi-Channel Presence:
Midlife Male connects with readers across multiple touchpoints:
Instagram: 2.1 million views quarterly (~700k per month) across @MidlifeMale and @GregScheinman
Website: 85,000+ monthly impressions to midlifemale.com with strong organic traffic and SEO reach
YouTube: Expanding library of interviews, insights, and feature clips
Newsletter cadence: Two issues per week, averaging eight per month
Audience Quality
The list is actively maintained to ensure engagement above 50% and to remove inactive or bot subscribers. Every email is delivered to a verified, responsive reader.
Events and Experiences:
Midlife Male brings its audience together through exclusive, high-impact events, including:
Exclusive, Sold Out Quarterly Excellent Adventures: 15 attendees per session, $4,000 per participant, held in premium locations for executives and entrepreneurs
Online seminars: 50–100 paid attendees per event, featuring high-level speakers and brand collaborations
Brand Collaborations with adventure companies like Laird Hamilton’s XPT and Jesse Itzler’s 29029
Why Brands Partner with Midlife Male:
Affluent, influential audience of men 40–65 who make purchasing decisions across health, fitness, finance, and lifestyle categories
Engagement rates 2–3x higher than industry averages
Authentic content and trusted voices with proven credibility
Multi-channel reach across newsletter, social, web, and live events
Midlife Male offers brands direct access to a powerful community of men who value performance, purpose, and products that help them live better.
If you’re ready to partner with the fastest-growing brand for men over 40, email us directly at eric@midlifemale.com. We don’t do one-off or revolving-door sponsorships. We build long-term partnerships with brands that share our values and our audience’s lifestyle. Our readers trust us because every collaboration we take on is one we can personally stand behind. If that aligns with your brand, let’s connect and explore how we can grow together.
