My mornings are where I protect my time most. My coffee, breathwork and my super comfortable OGT Duster- get yours discounted here: https://www.onegoldenthread.com/midlifemale
Do you know what the most valuable thing I own is?
It’s not my car.
It’s not my business.
It’s not my followers or reputation.
It’s my time.
And if you’re a man in midlife—juggling your family, your fitness, your finances, and your future—you already know this:
Time is the most valuable thing you’ll ever own.
Not because it’s rare, but because once it’s gone, it’s gone forever.
Here are 5 lessons I’ve learned about time and why I protect mine like my life depends on it:
1. Every ‘Yes’ Is a ‘No’ to Something That Matters More
When I give you an hour of my time, that means I’m not spending it with my wife or sons. I’m not training. I’m not writing. I’m not working on my business. I’m not walking my dogs, calling close friends, or reading a book that fuels me.
So no, I can’t “hop on a quick Zoom” or “grab coffee to pick your brain.”
Not unless there’s mutual value, shared purpose, and aligned priorities.
That’s not rude.
That’s reality.
2. You Don’t Deserve Time You’re Unwilling to Earn
I’ve had people ask me for mentorship. Advice. A meeting. A favor.
I say yes. I offer a 6 a.m. workout slot. And then I hear:
“Can we do lunch instead?”
“Do you have any late afternoon times?”
“Is there another day that works better?”
Nope.
You want to talk? Show up and train with me.
You want advice? Put in effort—not a calendar request.
It’s not about being transactional.
It’s about testing intent.
3. When It Matters, You Find a Way
When I wanted to be on Gabby Reece’s podcast, the PCH was closed. That turned a 45-minute drive to Malibu into a 90-minute detour through winding canyons.
I still made it.
Because it mattered to me.
That’s the difference.
When something matters, you show up. You don’t negotiate your way out of it. You find a way.
4. It’s Not Personal—It’s Prioritization
If I haven’t gotten back to you, your assistant can’t close the loop for you.
I’m not ignoring you—I’m investing in what matters most.
My family. My business. My health. My mission.
Being intentional with my time doesn’t mean I’m inaccessible.
It means I’m operating with clarity.
5. You’re Not Too Busy. You’re Just Distracted.
Harvard Business Review says the average professional has just 2.5 hours of focused time a day.
The Wall Street Journal says we check our phones 144 times per day.
We’re not overwhelmed—we’re unstructured.
We’re not exhausted—we’re just undisciplined.
You can make more money. You can gain back followers.
But you’ll never get back the time you wasted.
This is the standard.
You want my time? Respect it.
You want my advice? Show up.
You want access? Add value.
Because in midlife, there’s one thing you know for sure:
Time is the most valuable thing you’ll ever own—and the easiest thing to lose.
In Health,
Greg
midlifemale
midlifemale
Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach
Follow me on LinkedIn, and Instagram
