The Midlife Male Newsletter sent 2x weekly (Sunday: Midlife Male Digital Magazine, Wednesday: The Middle from Greg Scheinman)
Reach: 15,000+ and growing by 1,000+ subscribers per month.
Audience: Entrepreneurs, Executives, Athletes, High Performers, Men 40+
Job Titles: Founder, CEO, Entrepreneur, Speaker, Executive, Trainer, VP, Doctor, Lawyer
Average Unique Open Rate: 50%
Average Sponsorship Views: 80,000+ Monthly
Average Sponsorship Clicks: 300-500, depending on relevancy and sponsorship copy
Previous Sponsors: Blokes, NADs, Mindbodygreen, Timeline, Create, Risewell
Cost: $4,000/month (8 issues) as of April 29th, 2025
→ To apply email me here: greg@midlifemale.com
Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach
LinkedIn, Instagram
Current Midlife Male Sponsors:
What You Get As A Sponsor
When you purchase a sponsorship, you get one advertisement in our Friday newsletter.
- Your ad will be 1 of a maximum of 2 ads in that issue.
- The newsletter is published at 7am EST every Sunday morning and 8pm EST every Wednesday evening
- You can expect 3000-5000+ clicks to your website or offer, depending on relevancy.
- Your sponsorship will also remain live forever on each newsletter as they are published on my website and visited 2000+ times per year as I promote them on social media.
- $4,000 for a full month’s commitment, or $1,200/week
Ad Creative Requirements
I’ve now tested many advertisements and can confidently say that short, intriguing ads with lead magnets perform the best. The longer the ad, the worse. The more unclear the CTA, the worse.
With that in mind, here are the creative requirements:
- Ads are text only and can be 2 sentences long. Each sponsor can include two CTAs.
- Perfect Example: Matt Bertulli writes a newsletter on his secrets to becoming a high-performing CEO. Get his lessons about how he grew a $100m business from scratch by signing up for his newsletter here.
- You will supply the copy and I will edit it to fit my voice.
- Ad copy is due 72 hours prior to the newsletter date.
- All ads are subject to editorial approval.
- Currently booked out 1 month (Expect another 1-5k+ subscribers by then)
→ To apply email me here: greg@midlifemale.com
Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach
LinkedIn, Instagram
Please Note: There are no cancellations or reschedules due to timing, availability, and holding the date. I also reserve the right to decline any sponsors that aren’t a good fit for Midlife Male (a full refund would be issued in that case). I also reserve the right to edit the copy to fit the above guidelines, send the newsletter at a different time, or run experiments.
All digital services are fulfilled within 1 month from the date of purchase. If you are not satisfied with the service provided, you may request a refund within 14 days of delivery. For assistance or to initiate a refund, please contact our support team at greg@midlifemale.com.
