Right now, I’m sitting outside in the backyard of our Airbnb. It’s 6 a.m., and I’m writing to you. I want to do it. I have to do it AND I get to do it.

That’s what we do as men. And I like feeling like a man.

If you’ve been reading me for a while, you know the last two weeks have been particularly emotional; driving from Houston to Boulder with our older son to move him in for his senior year, then flying straight to LA to meet my wife and younger son to move him into his dorm at LMU for his freshman year.

Having lost my dad as I was entering my own freshman year in college, this moment is a particularly emotional tipping point for me.

This one is for the unsung heroes.

The husbands. The fathers. The providers. The men who get up each and every day and show up.

It’s the seven trips to Target.

It’s building the shelves in the dorm.

It’s carrying the boxes up the stairs instead of waiting for the elevator.

It’s still getting up early to hit the gym.

It’s scheduling business calls before the rest of the family wakes up so you can be present for both.

It’s planning that date night with your wife for the first evening your son sleeps in the dorm, because you know she’ll be a mess.

It’s saying yes to the $21 almond butter at Erewhon Market because you know it makes her happy.

It’s the practical “dad jokes” in the aisle of every store we’re in because it makes me happy.

It’s hugging your kids like crazy no matter how old they get.

There’s a reason family is the very first F. There’s a reason family is my life. There’s a reason rule number one is: knowing what’s important is what’s most important.

And the answer is always; my family.

To those unsung heroes, each and every one of you men out there who prioritize yourselves so you can prioritize your families: I see you. I’m with you. I’m inspired by you.

And if you’re one of those guys feeling like you’re slacking or falling behind, know this; it’s never too late to start. I’ve been there too. And I can promise you, it’s better on the other side.

In Health,

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Greg Scheinman
Founder, Midlife Male
52. Husband. Father. Entrepreneur. Coach.
Follow me on LinkedIn, and Instagram

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