Don’t Be That Guy
In December, I started talking to a guy about coaching. His name isn’t important, but since everyone likes a character, let’s call him Bobby.
In January, Bobby committed to working with me. I sent him the pre-work, the invoice, the link to my calendar, and a full recap of what he wanted to accomplish, how we’d proceed, and the 90-day plan.
He responded immediately: “Great. Let’s fuckin’ go!”
And then—he disappeared.
Two weeks later, he resurfaced with excuses: a huge deal at work that buried him, a girlfriend he had to take on vacation, and the assistant he had just let go. But now, he assured me, he was ready to prioritize this.
I resent everything as he asked.
Then—nothing.
Ten days later, he said he was wiring the money. Then he needed me to resend the paperwork. Then he promised to sign it tomorrow. This dragged on for two months.
When he finally resurfaced again, it was with “Hey buddy, sorry about this”—followed by long-winded explanations, dramatic sighs, and more promises that he really wanted to do this. Yet, he never did.
We all know a Bobby.
Don’t be that guy.
Don’t accept that guy in your life.
We attract and repel exactly what we deserve.
If you don’t want to do something, say no. If you can’t follow through on a commitment, send a message:
“I’m sorry, I can’t do this.”
“I need more time.”
“Here’s what’s going on, and I appreciate your patience.”
What you don’t do is keep saying yes, making people chase you, asking for things to be resent, rediscussed, renegotiated, and reevaluated. That’s draining. That’s disrespectful.
And honestly, it probably doesn’t feel good for you either.
How we see ourselves—and how others see us—matters. We know when we’re falling short of our own standards. Success and happiness come down to the actions we take and the choices we make.
It’s simple. And simple is hard.
I keep a post-it on my laptop that reminds me:
Don’t break the promises you make to yourself.
Don’t break the promises you make to others.
And don’t make too many promises, period.
That’s how your life gets better.
True commitment doesn’t require constant reminders or endless second chances—it shows up in consistent, reliable behavior.
Every disappointment is a compass, guiding us toward people who honor their word and away from those who don’t. By setting clear expectations and walking away when they’re not met, we create space for relationships built on mutual respect and reliability.
Your time and energy are your most valuable resources. Investing them in people who show integrity through action—not empty promises—isn’t just smart. It’s essential self-care.
The moment you stop accommodating inconsistency is the moment you start attracting consistency.
If this resonates, consider joining our Inner Circle. It’s about access, insights, network, commitment, consistency, and accountability—things men like us value and prioritize. This month, NHL Hall of Famer Chris Pronger is joining us. Past calls have featured NY Yankees Performance Coach Dana Cavalea, 29029 Co-Founder Marc Hodulich, and more.
And if you need 1:1 support, I work with a select group of men every 90 days to develop their Midlife Action Plans and reclaim what matters most.
Click here to set up a free discovery call. This isn’t cheap, easy, or buying a friend. It’s real work—with real results.
Keeping your word, should be like brushing your teeth. Something you just do, everyday, without fail. And, how we do one thing is how we do everything. Standards. Quality. Trust. Recently Kate turned me onto Risewell. It’s toothpaste; but just any toothpaste. Here’s the difference:
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In Health,
Greg
Husband, Father, and Founder of Midlife Male
PS: Want to get in on all this? Ask questions? Get answers. Share experiences. Meet great guys. Learn from awesome guest speakers and more? Join the MLM Inner Circle.
PPS: Struggling with turning midlife into your maximized life? If you’re reading MLM, you know what’s possible – now, let’s make it probable. I work 1:1 with a select few guys every 90 days to build their Midlife Action Plan (MAP)—a real, actionable blueprint to upgrade your life. No BS. This is the EXACT plan that’s worked for me and the dozens of men I’ve worked with. If you’re serious about making your next days your best days, let’s talk. Book your call HERE.
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