Live better, happier, healthier & stronger

The Midlife Male

I help men maximize middle age.
I also advise, consult, and invest in the brands that help these men the most.
I put out a kickass podcast and newsletter every week.

Explore
Featured in

Flip the switch on what it means to be middle-aged

In the No B.S. Guide to Maximizing Midlife And Getting Back What Matters Most, I break down the three Midlife Male principles to maximizing middle age so you can take back some of the shit you’ve given up.

Download FREE PDF

Hi, I’m Greg!

Greg is the creator of The Midlife Male™, a weekly newsletter and podcast designed to help men navigate and maximize middle age to achieve a better quality of life.
One of the top-rated “midlife” podcasts, it features CEOs, athletes, authors, chefs, coaches, entrepreneurs, celebrities and other high- performers.
Greg is also the author of The Midlife Male: A No-Bullshit Guide to Help You Live Better, Longer, Happier, Healthier, Stronger, and Have More Fun in Your 40s and 50s (Which Includes More Sex and More Money, and What Guy Doesn’t Want That?).
At The Midlife Male™, Greg leans on his past experiences to guide compelling discussions and lead engaging conversations in what he calls “the 6 F’s“: Family, Fitness, Finance, Food, Fashion and Fun.

Entrepreneur, Executive, Advisor

Greg is a former partner at Insgroup, acquired by BRP (NASDAQ). He’s the founder and former CEO of Team Baby Entertainment, acquired by Michael Eisner; founder and former CEO of ROW Studios; producer of two successful feature films; and advisor to multiple CPG brands.

Investor, Brand ambassador

Greg is an investor in Huron, Mascot Books/Amplify Publishing, LMNT, and Dish Society, and an ambassador for Rhone, Athletic Greens, Sunlighten Saunas, VRB Labs, and InsideTracker. He holds a BA in Communications from University of Michigan.

Athlete, Coach, Fitness Enthusiast

Greg is a top national executive athlete, competing annually in The D10 Decathlon, HYROX, and Global Adventure Challenges. Greg is an ISSA certified trainer and CrossFit L1 trainer.

Father and Husband for 20+ years

Greg has been married to his wife Kate for more than 20 years and has two sons, Auden and Harper and two dogs, Riley and Roxy.
    More about Greg

    My Mission

    My mission with Midlife Male is to take all I’ve learned – and continue to learn – to serve up candid conversations to inspire men in building a sustainable, healthy, and passion-filled life with peace, joy, serenity, financial security, and fun.

    The fact is that we ALL have experiences and choices that shape our lives. The wisdom gained gives us the option of being a victim or using our experiences to learn, share, and become better people.
    Over the past few years I felt a calling to use my experiences to inform, coach, inspire and entertain others that might be experiencing some of the same shit I’ve experienced, and how those experiences are helping me to maximize middle age today.

    More about Greg

    What I Offer

    Performance Coaching for men

    Brand Partnerships

    Brand Investment, Advisory & Consulting

    Work with Me

    No BS approach to turning resolutions into resolve and getting the results you deserve

    My Coaching Philosophy

    My perspective on work and life for the Midlife Male is simple. We all are navigating 6F’s—Family, Fitness, Finance, Food, Fashion, and Fun—and my job as your coach is to help you design the life you want by turning your F’s to A’s.

    Start by surrounding yourself with people you love and trust and ideas you care about. Resolve to bring passion, authenticity, humility, and transparency to everything you do.
    Your report card will never be the same.

    Work with me

    The Midlife Male Podcast

    The Midlife Male Podcast is where I share my experiences and invite some of the most successful men I know to do the same.

    It’s a movement to redefine middle age from the crisis most of us think it is to a time when things get richer because of the experiences we’ve had leading up to this point in our lives.

    instagram