For Midlife Men,
By Midlife Men

Midlife Male is the premiere digital publication and lifestyle brand for men 40+ looking to maximize midlife. With over 40,000+ weekly readers, the flagship newsletter is delivered every Sunday and includes high-value original columns, exclusive conversations and the very best curated recommendations across all our 6Fs (family, fitness, finance, fashion, food, and fun).

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How I See It

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Dive in Deeper on Youtube

Hey guys, Greg here! I’m proud to officially announce our partnership with 1st Phorm. This has been over a year in the making. We don’t take partnerships lightly at Midlife Male. We want to know the people behind the brand. The founders. The leadership. The culture. The community. And most importantly, the quality and integrity of what they put out into the world. The morals, ethics, and standards they actually live by. No company checks those boxes the way 1st Phorm does. I went down to St. Louis and spent real time with Sal Frisella, the President of 1stPhorm Supplements, and his team. Saw how they operate. Met his family. Sat down for a one-on-one conversation that went deep into what actually matters, not just in business, but in life. How you lead. How you show up. How you build something that lasts. We had a direct, unfiltered conversation about standards that you’ll be able to listen to shortly. We talked about ownership. About doing things the right way as men, as husbands, as fathers, and as leaders. You’re going to see a lot more of 1st Phorm around here, and that’s intentional. We’ve worked together to build out a dedicated Midlife Male landing page with the exact supplement stacks we use and recommend. No guesswork. No wasted money. Just what works, whether you’re covering the basics or dialing in recovery, sleep, and joint health. If you want to take action right now to support us and our partners: go to our Midlife Male by 1st Phorm landing page and start there.
When a Company Nails It
Watch as Midlife Male Founder & CEO Greg Scheinman interviews his physician Dr. Keshav Grover. Visit Dr. Grover's practice online here: https://groverhealth.com/ Join 40,000+ accomplished men reading the Midlife Male Newsletter weekly: https://midlifemale.beehiiv.com/subscribe/
Why Concierge Medicine Could Be For You
Subscribe to Midlife Male, the fastest-growing lifestyle and media brand for men 40+ for FREE here: https://midlifemale.beehiiv.com/subscribe Check out Andrew, his writing, and the community he's building here: https://andrewcoatesfitness.com/ Chapters 00:00 Introduction and Connection through Social Media 00:00 Maximizing Middle Age: The Six F's 00:07 Building Relationships in the Fitness Industry 02:24 The Importance of Authentic Engagement 05:23 Scaling in the Fitness Business 08:02 Understanding Value and Time Management 10:49 Navigating Status and Success in the Industry 13:10 Personal Operating Systems and Delegation 15:46 Heuristics for Decision Making 18:37 Social Media Strategy and Growth 21:16 The Evolution of Authority in Fitness 28:45 Harnessing Traditional Authority in Social Media 31:45 Scaling the Unscalable: The Human Element in Business 34:31 Building Meaningful Connections in a Digital Age 38:40 The Work Behind Success: Discipline and Habits 44:06 Finding Fulfillment in Work and Life 48:53 Navigating Extremes: Balance in Lifestyle Choices 55:51 Taking Control: The Importance of Physical Activity 01:01:02 Daily Routines: Structuring a Fulfilling Life
Scaling Your Fitness Journey with Andrew Coates
Subscribe to the Midlife Male Newsletter for FREE and get columns delivered straight to your inbox every Sunday: https://midlifemale.beehiiv.com/subscribe Read Jon's Manologue Column on Why Men Need Single-Serving Friends HERE: https://midlifemale.com/fight-club-was-right-why-dudes-need-single-serving-friends/ Midlife Lately is the behind-the-scenes YouTube show for the Midlife Male newsletter, the fastest growing lifestyle brand for men 40+ with more than 30,000 readers. Each week, Founder Greg Scheinman and Editor in Chief Jon Finkel pull back the curtain to talk family, fitness, finance, food & fun; their signature 6Fs, while covering their latest interviews and features. You’ll get the stories behind Greg’s Viewpoint and Jon’s Manologue columns, honest conversations about midlife and a few laughs along the way. Greg Scheinman is the #1 Midlife Coach for accomplished men and a keynote speaker. He has been featured in The Wall Street Journal, Men’s Health and The New York Times. Most importantly, he is a husband and father of two boys. Jon Finkel is an award-winning author whose work has appeared in GQ, Men’s Health, Men’s Fitness and more. He’s written ten books, including the upcoming thriller Bear Brawl. He is a Top 10 Masters Swimmer, husband and dad of two. 0:00 Introduction to Single-Serving Friends 0:28 Convenience of Single-Serving Friends 4:40 Efficiency in Friendships 11:11 Specialization in Activities 14:34 The Art of Single-Serving Friendships 16:45 Conclusion and Call to Action
Why Men Need Single-Serving Friends
JOIN MIDLIFE MALE, the fastest-growing free newsletter for men 40+, and receive weekly interviews, columns, and recommendations delivered straight to your inbox: https://midlifemale.beehiiv.com/subscribe Check out SwimClub here: https://swimclub.co/
"We're Trying" Means We, Right?
Subscribe to the Midlife Male Newsletter for FREE and get columns delivered straight to your inbox every Sunday: https://midlifemale.beehiiv.com/subscribe Read Greg's How I See It Column on His New York Times Feature & The Mainstream Media's Narrative Forced On Midlife Men HERE: https://midlifemale.com/the-new-york-times-got-midlife-men-wrong-again/ Midlife Lately is the behind-the-scenes YouTube show for the Midlife Male newsletter, the fastest growing lifestyle brand for men 40+ with more than 30,000 readers. Each week, Founder Greg Scheinman and Editor in Chief Jon Finkel pull back the curtain to talk family, fitness, finance, food & fun; their signature 6Fs, while covering their latest interviews and features. You’ll get the stories behind Greg’s Viewpoint and Jon’s Manologue columns, honest conversations about midlife and a few laughs along the way. Greg Scheinman is the #1 Midlife Coach for accomplished men and a keynote speaker. He has been featured in The Wall Street Journal, Men’s Health and The New York Times. Most importantly, he is a husband and father of two boys. Jon Finkel is an award-winning author whose work has appeared in GQ, Men’s Health, Men’s Fitness and more. He’s written ten books, including the upcoming thriller Bear Brawl. He is a Top 10 Masters Swimmer, husband and dad of two. Introduction - 0:00 Welcome back to Midlife Lately with Jon Finkel and Greg Scheinman. Media's Treatment of Midlife Men - 0:28 Discussion on the mainstream media's portrayal of midlife men. Interview with the New York Times - 1:33 Greg shares his experience being interviewed by the New York Times. Empty Nesting and Personal Growth - 3:03 Exploring the positives and challenges of empty nesting. Misrepresentation in Media - 5:34 How media narratives can misrepresent personal stories. Positive Perspectives on Midlife - 7:31 Emphasizing optimism and proactive approaches in midlife. Journalistic Choices and Bias - 8:25 The impact of editorial choices on public perception. Authenticity in Midlife Mail - 12:08 Staying true to the mission of Midlife Male. Closing Thoughts - 20:43 Final reflections and encouragement to engage with the content. Call to Action - 22:07
The New York Times Got Midlife Men Wrong. Again
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Middle Age

You can live a pleasant life. An authentic life. A happy, fun, and full life. A life that would make your father proud. That’s Midlife Male. There is nothing more important than time, family, and health. And we’re here to show you how to do what you want, the way you want, with whom you want for as long as you want — and make this next phase your best phase. The middle may be messy, but it’s also the sweet spot.

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