For Midlife Men,
By Midlife Men

Midlife Male is the premiere digital publication and lifestyle brand for men 40+ looking to maximize midlife. With over 35,000+ weekly readers, the flagship newsletter is delivered every Sunday and includes high-value original columns, exclusive conversations and the very best curated recommendations across all our 6Fs (family, fitness, finance, fashion, food, and fun).

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Dive in Deeper on Youtube

Subscribe to Midlife Male, the fastest-growing lifestyle and media brand for men 40+ for FREE here: https://midlifemale.beehiiv.com/subscribeCheck out Andrew, his writing, and the community he's building here: https://andrewcoatesfitness.com/Chapters00:00 Introduction and Connection through Social Media 00:00 Maximizing Middle Age: The Six F's 00:07 Building Relationships in the Fitness Industry 02:24 The Importance of Authentic Engagement 05:23 Scaling in the Fitness Business 08:02 Understanding Value and Time Management 10:49 Navigating Status and Success in the Industry 13:10 Personal Operating Systems and Delegation 15:46 Heuristics for Decision Making 18:37 Social Media Strategy and Growth 21:16 The Evolution of Authority in Fitness 28:45 Harnessing Traditional Authority in Social Media 31:45 Scaling the Unscalable: The Human Element in Business 34:31 Building Meaningful Connections in a Digital Age 38:40 The Work Behind Success: Discipline and Habits 44:06 Finding Fulfillment in Work and Life 48:53 Navigating Extremes: Balance in Lifestyle Choices 55:51 Taking Control: The Importance of Physical Activity 01:01:02 Daily Routines: Structuring a Fulfilling Life
Scaling Your Fitness Journey with Andrew Coates
Subscribe to the Midlife Male Newsletter for FREE and get columns delivered straight to your inbox every Sunday: https://midlifemale.beehiiv.com/subscribeRead Jon's Manologue Column on Why Men Need Single-Serving Friends HERE: https://midlifemale.com/fight-club-was-right-why-dudes-need-single-serving-friends/Midlife Lately is the behind-the-scenes YouTube show for the Midlife Male newsletter, the fastest growing lifestyle brand for men 40+ with more than 30,000 readers. Each week, Founder Greg Scheinman and Editor in Chief Jon Finkel pull back the curtain to talk family, fitness, finance, food & fun; their signature 6Fs, while covering their latest interviews and features.You’ll get the stories behind Greg’s Viewpoint and Jon’s Manologue columns, honest conversations about midlife and a few laughs along the way.Greg Scheinman is the #1 Midlife Coach for accomplished men and a keynote speaker. He has been featured in The Wall Street Journal, Men’s Health and The New York Times. Most importantly, he is a husband and father of two boys.Jon Finkel is an award-winning author whose work has appeared in GQ, Men’s Health, Men’s Fitness and more. He’s written ten books, including the upcoming thriller Bear Brawl. He is a Top 10 Masters Swimmer, husband and dad of two.0:00 Introduction to Single-Serving Friends 0:28 Convenience of Single-Serving Friends 4:40 Efficiency in Friendships 11:11 Specialization in Activities 14:34 The Art of Single-Serving Friendships 16:45 Conclusion and Call to Action
Why Men Need Single-Serving Friends
JOIN MIDLIFE MALE, the fastest-growing free newsletter for men 40+, and receive weekly interviews, columns, and recommendations delivered straight to your inbox: https://midlifemale.beehiiv.com/subscribeCheck out SwimClub here: https://swimclub.co/
"We're Trying" Means We, Right?
Subscribe to the Midlife Male Newsletter for FREE and get columns delivered straight to your inbox every Sunday: https://midlifemale.beehiiv.com/subscribeRead Greg's How I See It Column on His New York Times Feature & The Mainstream Media's Narrative Forced On Midlife Men HERE: https://midlifemale.com/the-new-york-times-got-midlife-men-wrong-again/Midlife Lately is the behind-the-scenes YouTube show for the Midlife Male newsletter, the fastest growing lifestyle brand for men 40+ with more than 30,000 readers. Each week, Founder Greg Scheinman and Editor in Chief Jon Finkel pull back the curtain to talk family, fitness, finance, food & fun; their signature 6Fs, while covering their latest interviews and features.You’ll get the stories behind Greg’s Viewpoint and Jon’s Manologue columns, honest conversations about midlife and a few laughs along the way.Greg Scheinman is the #1 Midlife Coach for accomplished men and a keynote speaker. He has been featured in The Wall Street Journal, Men’s Health and The New York Times. Most importantly, he is a husband and father of two boys.Jon Finkel is an award-winning author whose work has appeared in GQ, Men’s Health, Men’s Fitness and more. He’s written ten books, including the upcoming thriller Bear Brawl. He is a Top 10 Masters Swimmer, husband and dad of two.Introduction - 0:00Welcome back to Midlife Lately with Jon Finkel and Greg Scheinman. Media's Treatment of Midlife Men - 0:28Discussion on the mainstream media's portrayal of midlife men. Interview with the New York Times - 1:33Greg shares his experience being interviewed by the New York Times. Empty Nesting and Personal Growth - 3:03Exploring the positives and challenges of empty nesting. Misrepresentation in Media - 5:34How media narratives can misrepresent personal stories. Positive Perspectives on Midlife - 7:31Emphasizing optimism and proactive approaches in midlife. Journalistic Choices and Bias - 8:25The impact of editorial choices on public perception. Authenticity in Midlife Mail - 12:08Staying true to the mission of Midlife Male. Closing Thoughts - 20:43Final reflections and encouragement to engage with the content. Call to Action - 22:07
The New York Times Got Midlife Men Wrong. Again
Read Jon's Manologue Column on How He Broke Free from Tech Optimization (And You Can Too!) Here: https://midlifemale.com/how-i-stopped-being-an-optimization-dork-and-you-can-too/Subscribe to the Midlife Male Newsletter for FREE and get columns delivered straight to your inbox every Sunday: https://midlifemale.beehiiv.com/subscribeMidlife Lately is the behind-the-scenes YouTube show for the Midlife Male newsletter, the fastest growing lifestyle brand for men 40+ with more than 30,000 readers. Each week, Founder Greg Scheinman and Editor in Chief Jon Finkel pull back the curtain to talk family, fitness, finance, food & fun; their signature 6Fs, while covering their latest interviews and features.You’ll get the stories behind Greg’s Viewpoint and Jon’s Manologue columns, honest conversations about midlife and a few laughs along the way.Greg Scheinman is the #1 Midlife Coach for accomplished men and a keynote speaker. He has been featured in The Wall Street Journal, Men’s Health and The New York Times. Most importantly, he is a husband and father of two boys.Jon Finkel is an award-winning author whose work has appeared in GQ, Men’s Health, Men’s Fitness and more. He’s written ten books, including the upcoming thriller Bear Brawl. He is a Top 10 Masters Swimmer, husband and dad of two.
How to Optimize the Joy Out of Life
JOIN MIDLIFE MALE, the fastest-growing free newsletter for men 40+, and receive weekly interviews, columns, and recommendations delivered straight to your inbox: https://midlifemale.beehiiv.com/subscribeOrder your own copy of Brad's brand-new book The Way of Excellence here: https://www.bradstulberg.com/Join Brad Stulberg, a nationally bestselling author who's sold over 500,000 copies and had his work translated into over 20 languages in his conversation with Greg Scheinman, founder and CEO of Midlife Male.
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Middle Age

You can live a pleasant life. An authentic life. A happy, fun, and full life. A life that would make your father proud. That’s Midlife Male. There is nothing more important than time, family, and health. And we’re here to show you how to do what you want, the way you want, with whom you want for as long as you want — and make this next phase your best phase. The middle may be messy, but it’s also the sweet spot.

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